The study of website analytics provides valuable information for contractors about who comes to their website, what they do when they get there, which visitors call, and the overall return on investment for a contractor’s online marketing strategy. Understanding statistics and trends about your contractor website allows you to make better strategic decisions about your online presence, resulting in a more competitively driven and successful website for your contracting business.
At ProTrack Marketing, we carefully measure our marketing efforts for contractors, especially when it comes to implementing and improving Search Engine Optimization for contractors. We are Google Analytics Individual Qualified, meaning we’ve been deemed competent by Google to implement and analyze Google Analytics, a web analytics tracking tool used by most Fortune 500 companies. With every website we build for contractors, we install Google Analytics.
Customer Call Tracking for Contractors
While website analytics is a powerful tool for improving a contractor’s marketing strategy, service companies have the opportunity to take tracking to the next level through call tracking. Most of our clients don’t sell products on their website, but instead use their website to advertise contracting services. As a result, we needed a better way to track leads in the contracting service industry, thus the arrival of Call Tracking.
ProTrack Marketing has teamed up with a professional call tracking service to offer a reliable and affordable method to track phone calls generated by your website, social network profiles, or any other advertising medium. Our call tracking system allows you to track a users actions from keyword search to phone call, add click to call functionality on your website, record phone calls from the web (Great for CSR training purposes!), have multi-line functionality, and much more.
How can I measure the effectiveness of my website?
Contact us at (919) 368-2748 and we will work closely with you to develop and implement detailed tracking methods.
