Search Engine Optimization for Contractors

In order to find customers online, service contractors need a clear and effective strategy for bringing in natural website traffic from Google, Bing, Yahoo and other major search engines. Search Engine Optimization (SEO) is a process of improving and developing a website to perform well in the “organic” or “natural” search engine listings. The goal of SEO for contractors is to drive a website to Page One of local search engine listings for keyword search strings relevant to your contracting services and service locations, thereby putting your website in front of search engine users at the exact moment that they are looking for your contracting service. It follows, therefore, that customers delivered via natural search rankings are generally the most valuable website visitor for contractors, since they are intentionally seeking out a contractor and have found your website based on their contractor search needs.

SEO for Contractors Success Formula

Here are half of the 50+ variables composing our calculated SEO Success Formula used to promote contractor websites …

Keyword Research
Competitor/Market Analysis
Ranking Analysis
Site structure evaluation
Title tags
Metatags and metadescriptions
Footer evaluation
Internal link configuration
www vs non-www canonical issues
Image tagging properly for search engines
301 Redirects
SEO freindly URLs

Sitemap.xml creation
Google Analytics
Landing page creation
Social media integration
Copywriting for SEO
Backlink evaluation
Internal keyword linking
External link analysis
Anchor text analysis
Robots.txt creation
Include contact info
404 errors
Blog posts
Spam check for stuffing, hidden text, redirects, or doorways

What you can expect from ProTrack Marketing

ProTrack Marketing, search engine optimization specialists for contractors, implements a methodical approach in our contractor SEO success formula. We are committed to the success of your contracting business. Since we seek to develop long-term relationships, your success will mean our success. We will do everything it takes to optimize your website to perform well in local search listings. We do not take shortcuts, and we do not invoke unethical practices to drive a website’s search rankings. We recognize that SEO marketing for your contracting business is an investment in your website and brand equity, therefore our goal is to inherently improve the value of your website for the long-term so that it serves your contracting business and customers for years to come.

When you choose ProTrack Marketing as for search engine optimization for your contracting business, you can expect that we will develop a customized approach to meet your business needs and marketing goals. We strive to make complex SEO and search marketing issues simple for you to understand, and we provide transparency in our relationship by giving you 24/7 access to your website analytics and tracking statistics, giving you insight into how our search engine optimization efforts are driving quality traffic to your website.